It’s still early in the morning, but my room is already sunlit, and things cast sharp shadows on the wooden floor. I wake up to a shy knocking. Then a drawing slides under my door. And what I see is a portrait scribbled by a child’s hand. It’s one of…

Lisbon EP Chapter 1. This is not a success story “Dear passengers, you can turn on your electronic devices and set the flight mode off. Welcome to Lisbon!” Dear passenger, you have just landed at the point of no return. No matter whether you are giving yourself the right to…

If you are into success stories, this is not the one. This is a story of how the chain of spontaneous decisions leads to a better good. Or to worse. As you never know the potential outcome of acting differently than you did. …

When on the summer day you press your ear to the beach sand and slow your breath, you start distinguishing tiny signs of the underground life, like there is a hidden civilization underneath. In my theory, these are lost and forgot objects and stories. When you listen to it for…

February 18, 2023. Location scouting day Monserrate Palace Sintra, Portugal. “Lo! Cintra’s glorious Eden intervenes in variegated maze of mount and glen. Ah me! what hand can pencil guide or pen, to follow half on which the eye dilates through views more dazzling unto mortal ken than those whereof such…

Dear diary, So I’ve finally landed in Paris, the city of restaurants. Life never stops at the terraces filled with these signature minuscule round tables that can barely fit one’s lunch. A random glance at the terrace of the Comptoir gives a postcard picture of a Parisian terrace. Every place…

We are experiencing a time when independent brands hit the market, and a mindful approach to production makes competition for fast fashion companies. If you ever had a dream to launch an independent brand, the best time is now. However, it’s a challenging task to compete with big names when…

A strong personal brand gives you credibility in business, helps to cut through the noise, and stand out. It wins you opportunities you couldn’t imagine before. Personal branding has a shade of mystery, however, it’s all about marketing. With the difference, that you are the product to be promoted. Briefly…

How to convert stories into sales It’s a casual weekday. You are checking the statistics of a recently launched campaign. And wow!!! It is sold out! You couldn’t imagine this result one month before when you didn’t use the power of storytelling in your marketing strategy. Do you want to be this successful entrepreneur? That’s the…