How to convert stories to sales. Storytelling for business.
How to convert stories into sales
It’s a casual weekday. You are checking the statistics of a recently launched campaign. And wow!!! It is sold out! You couldn’t imagine this result one month before when you didn’t use the power of storytelling in your marketing strategy. Do you want to be this successful entrepreneur?
That’s the power of storytelling. To hook your curiosity, I’ve just used the formula called “future pacing”. The key point of this method is to put the potential outcome as if it has already happened. Increasing sales using a special technique sounds attractive, doesn’t it? And there are a lot of other storytelling techniques to connect the audience. Stay tuned as I will share more on converting the stories into sales.
How storytelling saves marketing budget
We are constantly bombarded with thousands of offers, sponsored posts, banners, and emails. Try to remember how many ads you clicked today or marketing emails you’ve read. It’s most likely your answer is around very few to zero interactions. It’s beyond logic, but it’s true, companies spend enormous budgets to annoy you. Of course, the goal is to sell, but it is what it is.
